Saturday, November 23, 2019

Customer Value Management Analyst

Job Title:    Customer Value Management Analyst

Employer: MTN-Uganda

Job Location: Kampala

Job Expiry Date: 27th November 2019

Drive development of predictive & Propensity models (e.g. Churn Prediction model, Next Best Action model,     Market Basket analysis) to leverage existing information assets for optimal     Marketing activity.
Lead the implementation of the CVM roadmap and process
Implement the campaign marketing functional   paradigm (campaign planning, campaign design, testing, execution, offer     management, promotion history, contact management, response tracking and     reporting)
Designing and developing analytical models and     their optimization
Build business cases for new developments and     promotional CVM campaign portfolios
Drive analytics to come up with new ideas for     promotions and campaigns to change the current behavior by ensuring usage     uplift and upgrading packages.
Track CVM activities performance &     execution on daily basis (uptake, Revenues) against roadmap
Find innovative and new ways of offers and     execution and proactively develop initiatives to close any gaps against     plan
Maintain an update framework and campaign     calendar reflecting the phasing of prioritized campaigns throughout the     year, and which serves as a roadmap for detailed activity planning per customer life cycle stage
Develop and maintain a dashboard linking     customer lifecycle stage, related campaigns performance to overall revenues     and subscribers
Responsible for preparing and getting approval     of the CVM campaigns documents (concept documentation sign off, campaign brief,     UAT document etc.) prior to launch
Work closely with functional teams and     technology vendors to check the completeness of the weekly roadmap

Job Requirements:
The ideal applicant for the MTN Uganda Customer Value Management Analyst job must hold a Bachelor’s   degree preferably in marketing, Economics, Information Technology, Statistics, Business computing or Commerce
Five years of experience in business analysis and financial modeling in the marketing     environment.
Proficient with statistical applications such as SPSS, EPINFO
Proficient with MS     Office application especially Excel and Power Point
Commercial experience and understanding (Ability to deliver commercial value)
Ability to execute     in a dynamic environment
Experience in     market basket Analysis, Value management or customer retention and loyalty
Knowledge of  Pricing methodology, pricing sensitivity, marginal analysis & cost     analysis

How to Apply:
All Interested candidates should email their Job Applications with detailed CVs, certified copies of academic certificates (originals are to be presented at the interview), recent pay-slip and copy of driving permit to Please use this format in the Subject Line i.e. Customer Value Management Analyst - Surname First Name-current Dept.

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